Nevado was rockin’ at Crotched on Sunday. Crotched Mountain is new to Nevado and we were very happy with the staff and services it provided. Crotched Mountain began their Midnight Madness back on December 30th and has the most open hours of any ski area in the eastern US. They light their slopes 100%, spark a slopeside bonfire and their Midnight Madness Concert Series kicks in…what a great way to spend an evening of family entertainment!
We had various employees looking at the GoPro cameras and noticed several skiers and riders with GoPro’s already. What’s great about the demos is that we can show GoPro owners the latest upgrade HD Hero 2 and accessories such as the chest mount harness and rechargeable li-lon battery. Crotched Mountain also had a rail jam going on so several parents were coming in to try Yaktrax and XTR Extremes. Yaktrax has taken ice traction to the hill with a patent-pending spike design called the XTR Extreme. This traction device has a high strength chain that resists rust. The toe and heal plate are designed to prevent snow and ice build up and are flexible and sturdy. Some of the other parents didn’t realize how cold it was even though the sun was out so we offered Little Hotties toe and hand warmers.
Uvex helmets had a very popular vote amongst the customers because they liked the vented system. We carry the Sioux which is a brand new freeride helmet that is lightweight, extremely comfortable and stylish. Most of the UVEX helmets we carry have a convenient fit adjustment system so the helmets are a sure fit for most head sizes. We also carry UVEX goggles as a compliment to the helmets. Some of the goggles are designed specifically for women who want a thinner, subtle style or you can try on bright mirrored lenses that absorb harmful rays.
One of the guests identified with pistil hats which is a modern knit accessory. Pistil hats are known for creating a thoughtful design on their hats and accessories that feature flattering silhouettes and a superior fit. To go along with the Pistil hats we had some participants trying on the different collections of Bearpaw. Tom Romeo founded Bearpaw in 2001 with the intention of using nature’s sheepskin fabric which naturally regulates body temperature so your feet stay drier in the heat and warmer in the cold. We added some Superfeet premium insoles in one of the Bearpaws for someone who needed the extra support due to an ankle problem. Superfeet customers experience improved shock absorption, reduced pain and feel a more efficient stride as they walk.
RAMP is another popular demo for us. Employees were coming out of the woodwork to check on the poplar wood core skis and snowboards. RAMP invites customers to interact with them personally and purchase directly through them. This company also has a buyback program that allows you to send back your old skis or board and receive a $50 credit towards a new pair. Nevado has put on two types of bindings for men and women from 22 Designs–the performance leader in telemark bindings. We also promote Rottefella NTN bindings and Alpina Crispi Evo and Shiver NTN Boots and Alpine demo bindings by Tyrolia. We have a whole set up of accessories, skis and snowboards so check us out either online or on the slope.











